Blog Posts

30 Years on East Paris Ave: Grand Rapids' Outdoor Gear Store for Every Adventure

Time flies when you're hitting the slopes, blazing new trails, and exploring the great outdoors. This year marks a truly special milestone for our team at Bill & Paul's: we are celebrating exactly 30 years at our East Paris Ave location in Grand Rapids, Michigan! While our roots stretch all the way back to a humble garage and our 1961 Lake Drive Grand Opening, planting our flag on East Paris Ave three decades ago was a turning point. It gave us the space to dream bigger, expand our outdoor gear offerings, and connect even deeper with the vibrant adventure community of West Michigan. As we look back at 30 years in this space, we can't help but reflect on the incredible milestones we've shared — and the unwavering passion we have for a community that never stops seeking adventure. Outfitting West Michigan Adventurers: Our Proudest Accomplishments When Bill Pearson and Paul Plasman first pooled their resources to start this business, they built it on a simple foundation: integrity, honesty, and value. Carrying that ethos into our East Paris Ave location has been our greatest achievement. Over the last 30 years, we have: Outfitted Generations of Outdoor Enthusiasts: We've had the unique privilege of fitting children for their very first pair of skis, only to see them return years later to buy camping and backpacking gear for their own kids. Expanded Our Outdoor Gear Expertise: As outdoor sports have evolved, so have we. We've grown our footprint to offer top-tier brands across skiing, hiking, camping, and paddling — plus state-of-the-art custom boot fitting and a full-service repair shop that keeps your favorite gear in action longer. Fostered Education and Safety in the Outdoors: Through countless in-store events, classes, and professional instruction, we've helped transition thousands of beginners into confident, lifelong outdoor enthusiasts right here in West Michigan. The Heart of Bill & Paul's: A Grand Rapids Community That Strives for Adventure The true magic of being on East Paris Ave isn't the gear on our shelves — it's the people who walk through our doors. We love being surrounded by a community that actively strives for adventure. There is an undeniable, infectious energy that fills the store every single day. We get to hear your stories of conquering a challenging new ski run out West, finding peace on a quiet local snowshoeing trail, or completing a grueling, rewarding summer backpacking trip through Michigan's Upper Peninsula. You aren't just our customers; you are our ski club members, our trip partners, and our friends. Your passion for the outdoors fuels ours. When you come to us looking for the right hiking boots, camping gear, or ski equipment, it's never just a transaction — it's a shared excitement for the journey you're about to take. Celebrate 30 Years With Us! Come celebrate 30 years at our East Paris location on Sunday, August 16! Expect a fun-filled day of great deals, yard games, and mystery raffle bags. We can't wait to reminisce about three decades of adventure — stop by and share your favorite memories with the team! Whether you're gearing up for your next adventure or just stopping by to celebrate with us, there's something for everyone. 🏕️ Here's what you'll find: Storewide savings Special parking lot deals 🎁 Mystery Prize Bag Raffle Outdoor gear, apparel, footwear & accessories Every purchase made during the event earns you raffle entries for our Mystery Prize Bags! Choose the bag you want to win — each one is filled with outdoor gear and surprises, and one lucky mystery bag with an awesome prize to help you make more summer memories! Raffle Prize winners will be drawn at 4:45 PM! 📅 Saturday, August 16🕐 10:00 AM – 6:00 PM📍 Bill & Paul's Sporthaus2100 East Paris Ave SE, Grand Rapids, MI We've spent the last 30 years helping West Michigan get outside, and we couldn't have done it without you. Come celebrate this milestone with us, find some incredible deals, and enter for your chance to win! Bring your family, bring a friend, and help us celebrate 30 years of adventure. Celebrate With Us →